TY  - BOOK
AU  - Bernhardt,Kenneth L.
TI  - The Changing marketing environment: new theories and applications : 1981 educators' conference proceedings 
T2  - Series
SN  - 0877571511
AV  - HF5411 .C45 1981
U1  - 658.8 19
PY  - 1981///
CY  - Chicago, IL
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - Marketing research
N1  - Includes bibliographies and indexes
ER  -