TY  - BOOK
AU  - Cronin, J. Joseph
AU  - Stith T. Melvin
TI  - Marketing: Meeting The Challenges of the 1990's: Proceedings of the Annual Meeting of the Southern Marketing Association 
AV  - HF5411 .S86 1987
PY  - 1987///
CY  - Florida
PB  - southern Marketing Association, 
KW  - Proceedings
KW  - Marketing
N1  - include index
ER  -