TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
ED  - Moriarty Sandra
TI  - Advertising Principles and Practice
SN  - 0131202065
AV  - HF5823 .455 1992
PY  - 2003///
CY  - Pearson Education
PB  - Prentice Hall
KW  - Marketing
N1  - Include index
ER  -