TY  - BOOK
AU  - Green,Paul E.
AU  - Wind,Yoram
TI  - Multiattribute decisions in marketing: a measurement approach
T2  - Editors' series in marketing
SN  - 0030919150
AV  - HF5415.3 .G697 1973
U1  - 658.8 
PY  - 1973///]
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Decision making
KW  - Motivation research (Marketing)
KW  - Marketing research
N1  - Bibliography: p. 374-387
ER  -