TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning and strategy
SN  - 0538191309
AV  - HF5415.13 .J35 1985
U1  - 658.8/02 19
PY  - 1985///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -