00975nam a2200289 4500 2505913 20150402150849.0 000 92038991 0079115772 UOEL DLC DLC HF5415 .M29747 1993 658.8 20 Lovelock, H. Christopher Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. 3rd ed. New York : McGraw-Hill, c1993. xxxix, 628 p. : ill. ; 25 cm. McGraw-Hill series in marketing Marketing Case studies. Marketing Problems, exercises, etc. Lovelock, Christopher H. Weinberg, Charles B. 7 cbc orignew 1 ocip 19 y-gencatlg lcc LL 3791 3791 0 0 lcc 0 0 UOE UOE GEN 2015-04-02 0 HF5415 .M29747 1993 10053824 2026-04-27 11:39:28 10053824 2015-04-02 LL 0 0 lcc 0 0 UOE UOE GEN 2015-04-02 0 HF5415 .M29747 1993 10053822 2026-04-27 11:39:28 10053822 2015-04-02 LL