cases & exercises Lovelock, H. Christopher creator Lovelock, Christopher H. Weinberg, Charles B. text New York McGraw-Hill c1993 3rd ed. monographic xxxix, 628 p. : ill. ; 25 cm. [edited by] Christopher H. Lovelock, Charles B. Weinberg. Marketing Case studies Marketing Problems, exercises, etc HF5415 .M29747 1993 658.8 0079115772 92038991 UOEL 000 20150402150849.0 2505913