Dillon, William R. creator Madden, Thomas J. Firtle, Neil H. text St. Louis Times Mirror/Mosby College Pub. c1987 monographic xxviii, 742, 21, 15 p. : ill. ;(130) 25 cm. William R. Dillon, Thomas J. Madden, Neil H. Firtle. Includes bibliographies and indexes. Marketing research HF5415.2 .D54 1987 658.8/3 0801613035 : 86023189 UOEL 000 20150402151406.0 1933961