TY  - BOOK
AU  - Bagozzi, P. Richard
AU  - Bagozzi,Richard P.
TI  - Marketing in the 80's: changes & challenges 
T2  - Proceedings series - American Marketing Association ; no. 46
SN  - 0877571414 (pbk.)
AV  - HF5415.1 .M367
U1  - 658.8/00973 
PY  - 1980///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Marketing
KW  - United States
KW  - Congresses
N1  - Papers given at the conference to be held in Chicago, Aug. 3-6, 1980; Includes bibliographies and index
ER  -