TY  - BOOK
AU  - Gruenwald,George
TI  - New product development: what really works 
SN  - 0872510859 :
AV  - HF5415.153 .G78 1985
U1  - 658.5/75 19
PY  - 1985///
CY  - Chicago, IL
PB  - Crain Books
KW  - New products
KW  - Management
KW  - Product management
N1  - Includes index; Bibliography: p. 399-400
ER  -