00945nam a2200277 4500 4415746 20150408111729.0 000 93029973 0256127468 UOEL DLC DLC HF5415 .M378 1994 658.8 20 McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. 6th ed. Burr Ridge, Ill. : Irwin, c1994. xxiii, 552 p. : ill. (some col.) : 26 cm. Irwin series in marketing Includes bibliographical references (p. 503-528) and indexes. Marketing. Perreault, William D. 7 cbc orignew 1 ocip 19 y-gencatlg lcc LL 4147 4147 0 0 lcc 0 0 UOE UOE GEN 2015-04-08 1 HF5415 .M378 1994 20143098 2026-04-27 11:39:29 2021-03-02 20143098 2015-04-08 LL