TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256036497
AV  - HF5415.13 .M369 1987
U1  - 658.8 19
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - System requirements for disk (version 1.0): IBM PC; Includes indexes; Bibliography: p. 696-714
ER  -