TY  - BOOK
AU  - McCarthy, Jerome E.
AU  - Perreault,  D. William
TI  - Application in Basic Marketing: Clippings from the Popular Business Press 
SN  - 0256139423
AV  - HF5410 .M32 1992
PY  - 1992///
CY  - Boston
PB  - Irwin Homewood
KW  - Basic Marketing
KW  - Marketing
ER  -