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  <titleInfo>
    <nonSort>The </nonSort>
    <title>Complete guide to special event management</title>
    <subTitle>business insights, financial advice, and successful strategies from Ernst &amp; Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Catherwood, Dwight W.</namePart>
  </name>
  <name type="personal">
    <namePart>Van Kirk, Richard L.</namePart>
  </name>
  <name type="corporate">
    <namePart>Ernst &amp; Young</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>J. Wiley</publisher>
    <dateIssued>c1992</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiv, 306 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Ernst &amp; Young, Dwight W. Catherwood, Richard L. Van Kirk.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Special events industry</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Special events</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Publicity</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Hospitality industry</topic>
    <topic>Marketing</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <classification authority="lcc">AS6 .C555 1992</classification>
  <classification authority="ddc" edition="20">658.4/56</classification>
  <identifier type="isbn">0471549088 :</identifier>
  <identifier type="lccn">91041832</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/description/wiley0310/91041832.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/onix01/91041832.html</identifier>
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    <url displayLabel="Publisher description">http://www.loc.gov/catdir/description/wiley0310/91041832.html</url>
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  <location>
    <url displayLabel="Table of Contents">http://www.loc.gov/catdir/toc/onix01/91041832.html</url>
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