University of Eldoret Libraries Search for 'su:"Marketing research"'

The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings /

Chicago, IL : American Marketing Association, 1981 .
xiv, 471 p. : 28 cm..
0877571511

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Multiattribute decisions in marketing: a measurement approach

By Green, Paul E..
Hinsdale, Ill., Dryden Press 1973 .
xvii, 396 p. 24 cm..
0030919150

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Marketing research in a marketing environment /

By Dillon, William R..
St. Louis : Times Mirror/Mosby College Pub., 1987 .
xxviii, 742, 21, 15 p. : 25 cm..
0801613035 :

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Research for marketing decisions /

By Green, Paul E..
Englewood Cliffs, N.J. : Prentice-Hall, 1978 .
xiii, 673 p. : , Includes index. 24 cm..
0137741588 :

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The business and marketing environment /

By Palmer, Adrian..
London ; | New York : McGraw-Hill Book Co., 1992 .
xiii, 257 p. : 25 cm..
0077074424 :

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Marketing research /

By Peterson, Robert A..
Plano, Tex. : Business Publications, 1982 .
xvi, 679 p. : 25 cm..
0256024375

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Retail marketing /

By McGoldrick, Peter J..
London ; | New York : McGraw-Hill, 1990 .
xiii, 362 p. : 25 cm..
0070841594 :

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Marketing research /

By Aaker, David A..
New York : Wiley, 1983 .
xvii, 731 p. : 24 cm..
0471097403 :

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Researcher's guide to statistics : glossary and decision map /

By Wilson, Terry C..
Washington, D. C. : University Press of America, 1978 .
v, 120 p. ; 23 cm..
0819105198

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Marketing research : in a digital information environment /

By Hair, Joseph F..
Boston : McGraw-Hill/Irwin, 2009 .
xxiv, 690 p. : , Includes glossary, endnotes and indexes 9780071270106

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Recent advances in tourism marketing research /

New York : Haworth Press, 1996 .
xvii, 279 p. : , "Recent advances in tourism marketing research has also been published as 'Journal of travel & tourism marketing', volume 5, numbers 1/2 & 3 1996"--T.p. verso. 23 cm..
156024836X (alk. paper)

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Essentials of marketing research /

By Zikmund, William G..
Mason, Ohio : Thomson/South-Western, 2007 .
xvii, 414 p. : 28 cm..
9780324548273 | 0324548273

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Essentials of Marketing Research /

New York : McGraw-Hill Companies, 2013 .
xviii, 414 p. : , includes glossary, endnotes and indexes 9780071318372

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