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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Contributor(s): Material type: TextTextEdition: 10eDescription: xxxiv, 842 pages : color illustrations ; 29 cmISBN:
  • 9780078028977 (alk. paper)
  • 0078028973 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .B387 2015
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Short Loan Area HF5823 .B387 2015 (Browse shelf(Opens below)) 20151637 Available 20151637
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Short Loan Area HF5823 .B387 2015 (Browse shelf(Opens below)) 20151638 Available 20151638
Loan - Normal on open shelf Loan - Normal on open shelf UOE Town Campus Open shelf HF5823 .B387 2015 (Browse shelf(Opens below)) 20151640 Available 20151640
Loan - Normal on open shelf Loan - Normal on open shelf UOE Town Campus Open shelf HF5823 .B387 2015 (Browse shelf(Opens below)) 20151639 Available 20151639
Total holds: 0

Includes bibliographical references (pages 280-810) and indexes.

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