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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:
  • 0070387672
Subject(s): DDC classification:
  • 658.8/34 20
LOC classification:
  • HF5415.32 .L677 1993
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Short Loan for 1 day Short Loan for 1 day UOE Main Library Short Loan Area HF5415.32 .L677 1993 (Browse shelf(Opens below)) 10054202 Available 10054202
Short Loan for 1 day Short Loan for 1 day UOE Main Library Short Loan Area HF5415.32 .L677 1993 (Browse shelf(Opens below)) 10054203 Available 10054203
Total holds: 0

Includes bibliographical references (p. 733-782) and index.

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