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Product management : strategy and organization / Edgar A. Pessemier. by Series: Wiley series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Wiley, c1982
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415.15 .P39 1982.
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2.
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Marketing research / David A. Aaker, George S. Day. by Series: Wiley series in marketing
Edition: 2[nd] e[d.].
Material type: Text Text
Publication details: New York : Wiley, c1983
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415.2 .A14 1983.
Place hold Save to lists