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1.
Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli. by Series: Ronald series on marketing management
Material type: Text Text
Publication details: New York : Wiley, c1980
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415.15 .C24.
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2.
New product development : what really works / George Gruenwald. by
Material type: Text Text
Publication details: Chicago, IL : Crain Books, c1985
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415.153 .G78 1985.
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3.
Corporate strategy and product innovation / edited by Robert R. Rothberg. by
Edition: 2d ed.
Material type: Text Text
Publication details: New York : Free Press, c1981
Availability: Items available for loan: UOE Main Library (1)Call number: HD69.N4 C67 1981.
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4.
The New products handbook / edited by Larry Wizenberg. by
Material type: Text Text
Publication details: Homewood, Ill. : Dow Jones-Irwin, c1986
Availability: Items available for loan: UOE Main Library (2)Call number: HD69.N4 N45 1986, ...
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