| 000 | 00605nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20211022105654.0 | ||
| 007 | 000 | ||
| 008 | 000 | ||
| 020 | _a9780071318204 | ||
| 040 | _aUOEL | ||
| 050 |
_aHF1416 _b.A47 2013 |
||
| 100 | _aAlon, Ilan | ||
| 245 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon, Eugene Jaffe, Donata Vianelli |
||
| 260 |
_aNew York ; _bMcGraw - Hill , _cc2013. |
||
| 300 |
_axxi, 602 p. : _bill.(some col.) |
||
| 500 | _aIncludes indexes | ||
| 650 |
_aMarketing _xCommerce |
||
| 700 | _aJaffe, Eugene | ||
| 700 | _aVianelli, Donata | ||
| 942 |
_2lcc _cLL |
||
| 999 |
_c11816 _d11816 |
||