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_aHF5415 _b.B62 1995 |
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_a658.8 _220 |
| 100 | 1 | _aBovée, Courtland L. | |
| 245 | 1 | 0 |
_aMarketing / _cCourtland L. Bovée, Michael J. Houston and John V. Thill. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1995. |
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| 300 |
_axxiv, 721 p, [R27, G15, I27]p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references, glossary and indexes. | ||
| 650 | 0 |
_aMarketing. _xCommerce |
|
| 700 | 1 | _aHouston, Michael J. | |
| 700 | 1 | _aThill, John V. | |
| 906 |
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