| 000 | 01069nam a2200313 4500 | ||
|---|---|---|---|
| 001 | 17917337 | ||
| 005 | 20150918114308.0 | ||
| 007 | 000 | ||
| 008 | 000 | ||
| 010 | _a 2013041596 | ||
| 020 | _a9780078028977 (alk. paper) | ||
| 020 | _a0078028973 (alk. paper) | ||
| 040 |
_aUOEL _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2015 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, both of San Diego State University. |
| 250 | _a10e. | ||
| 300 |
_axxxiv, 842 pages : _bcolor illustrations ; _c29 cm |
||
| 504 | _aIncludes bibliographical references (pages 280-810) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLL |
||
| 999 |
_c12424 _d12424 |
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