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_aHF5415 _b.M29747 1993 |
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_a658.8 _220 |
| 100 | _aLovelock, H. Christopher | ||
| 245 | 0 | 0 |
_aMarketing challenges : _bcases & exercises / _c[edited by] Christopher H. Lovelock, Charles B. Weinberg. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axxxix, 628 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 650 | 0 |
_aMarketing _xProblems, exercises, etc. |
|
| 700 | 1 | _aLovelock, Christopher H. | |
| 700 | 1 | _aWeinberg, Charles B. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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