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_aHF5415 _b.M378 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
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| 300 |
_axxiii, 552 p. : _bill. (some col.) : _c26 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 503-528) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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