000 00949nam a2200277 4500
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020 _a0130162051
040 _aUOEL
_cDLC
_dDLC
050 0 0 _aHF5823
_b.W455 1992
082 0 0 _a659.1
_220
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1992.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLL
999 _c4977
_d4977