000 00736nam a2200253 4500
001 1842091
005 20150416152351.0
008 000
010 _a 81004699
020 _a0471057185
040 _aUOEL
_cDLC
_dDLC
050 0 0 _aHF5415.15
_b.P39 1982
082 0 0 _a658.5
_219
100 1 _aPessemier, Edgar A.,
_d1922-
245 1 0 _aProduct management :
_bstrategy and organization /
_cEdgar A. Pessemier.
250 _a2nd ed.
260 _aNew York :
_bWiley,
_cc1982.
300 _axix, 668 p. :
_bill. ;
_c24 cm.
440 0 _aWiley series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aProduct management.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLL
999 _c5347
_d5347