Marketing research / David A. Aaker, George S. Day.

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Material type: Text

TextSeries: Wiley series in marketingPublication details: New York : Wiley, c1983.Edition: 2[nd] e[d.]Description: xvii, 731 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5415.2 .A14 1983 (Browse shelf(Opens below))	20026487	Available	20026487

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Includes bibliographical references and index.

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