Marketing challenges :
Lovelock, H. Christopher
Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. - 3rd ed. - New York : McGraw-Hill, c1993. - xxxix, 628 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
HF5415 / .M29747 1993
658.8
Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. - 3rd ed. - New York : McGraw-Hill, c1993. - xxxix, 628 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
HF5415 / .M29747 1993
658.8