Marketing challenges : (Record no. 3791)

MARC details
000 -LEADER
fixed length control field 00975nam a2200289 4500
001 - CONTROL NUMBER
control field 2505913
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150402150849.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92038991
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0079115772
040 ## - CATALOGING SOURCE
Original cataloging agency UOEL
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29747 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, H. Christopher
245 00 - TITLE STATEMENT
Title Marketing challenges :
Remainder of title cases & exercises /
Statement of responsibility, etc [edited by] Christopher H. Lovelock, Charles B. Weinberg.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 628 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies.
Topical term or geographic name as entry element Marketing
General subdivision Problems, exercises, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
Personal name Weinberg, Charles B.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Loan - Normal on open shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 02/04/2015   HF5415 .M29747 1993 10053824 27/04/2026 10053824 02/04/2015 Loan - Normal on open shelf
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 02/04/2015   HF5415 .M29747 1993 10053822 27/04/2026 10053822 02/04/2015 Loan - Normal on open shelf