Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN: - 0256127468
- 658.8 20
- HF5415 .M378 1994
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Loan - Normal on open shelf
|
UOE Main Library Open shelf | HF5415 .M378 1994 (Browse shelf(Opens below)) | 20143098 | Available | 20143098 |
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| HF5415 .M29747 1993 Marketing challenges : | HF5415 .M29747 1993 Marketing challenges : | HF5415 .M3217 Marketing, 1776-1976 and beyond : | HF5415 .M378 1994 Essentials of marketing : | HF5415 .P234 1992 The business and marketing environment / | HF5415 .P234 1992 The business and marketing environment / | HF5415 .P438 1987 Perspectives in marketing / |
Includes bibliographical references (p. 503-528) and indexes.
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