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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 9th edDescription: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN:
  • 0256036497
  • 0256060517 (disk)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .M369 1987
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.13 .M369 1987 (Browse shelf(Opens below)) 20026403 Available 20026403
Total holds: 0
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HF5415.129 .I57 1999 The International Marketing of Travel and Tourism : HF5415.13 .J35 1985 Marketing planning and strategy / HF5415.13 .L3 1983 Marketing management : HF5415.13 .M369 1987 Basic marketing : HF5415.13 .M369 1993 Basic marketing : HF5415.13 .M369 1993 Basic marketing : HF5415.13 .O78 1984 Competitive marketing :

System requirements for disk (version 1.0): IBM PC.

Includes indexes.

Bibliography: p. 696-714.

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